Sometimes, researching a contact name isn’t the best use of your time. (E.g., Dear Hiring Manager, Dear Admissions Department.) If you can’t find an individual’s name, you can expand a bit and reference the person’s role or a specific department, instead. Could you tell me who’s responsible for talent acquisition for that job?” 2 If you’re looking for the name of a job contact, you might say something like “Hi! I’m applying for the marketing manager position and I’d like to personalize my cover letter. There’s no need to be stealthy about asking for the person’s name, so be honest. If your Internet search doesn’t reveal a contact name, you can always resort to the retro option-pick up the phone and make a call. Yes, your letter may be passed along to other people, but those people will see that you cared enough to find the right person to address in the first place. If you know you’re writing directly to someone (a hiring manager, for example), do your homework and search out the relevant person. You have the entire Internet (including LinkedIn) at your fingertips. You can almost always find another salutation. RELATED: 7 Useful Tips on How to Write a Perfect Professional Email in English Three alternatives to to whom it may concern It’s equally stuffy and glaringly non-specific. Here’s a tip: The same guidelines apply to another formal generic greeting-Dear Sir/Madam.
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